Organising Type – Various Recipes 29.4.16

To create 3 double page spreads for 3 different recipes, I used Indesign to execute my designs, the concepts are arranged at A3 size.  No illustration were used, typography based with some graphical elements, such as shapes, lines and dots.  The concept are presented below.

Lecture Notes

 

RECIPE 1

The Brief

To use one typeface and one colour.  Typeface used : American Typewriter / Colour : Green.

The Recipe

Choosing my first design was from a website:-

Spring Vegetable Couscous Stir Fry

To organise the recipe, I chose the title Snappy Vegetable Stir Fry.  The recipe is based and on the link above and is credited to the author on the design.

Initial design was to present the information in the typeface American Typewriter, which is slab serif.  I chose this typeface as I wanted it to have a kind of raw feel to it, an old-fashioned and personal look.  The letter forms are the typical typewriter alphabet forms, which has nostalgia.  I enjoyed using this typeface because in lowercase and uppercase and removing colour from the fill to stroke only, it altered the design of the typeface tremendously.

My concept was designed for students.  Running with the idea of nostalgia, I decided to create shapes from squares to hold information on the ingredients.  The square can also depict as Polaroid photographs.  Again, keeping it black and white given it an old-fashioned feel.

The lines throughout the heading depict, chopsticks, which are commonly used to eat stir fries, but then I realised it was a Mexican recipe, so decided to revise my design based on it being a Mexican recipe.

Initial Design – Recipe 1

I used columns and grids to layout my recipe to ensure it locked to the grid to ensure consistency, streamlining and white space within my design.

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Final Design

I revised my design and used the colour green as green is one of the main colours used to represent Mexico, which is also used on the Mexican flag.  The page numbers and a magazine name was added as a footnote.  Following a cite in lecture, I had feedback on my design then I changed the written words of quantities to numbers within the recipe.  I also move the ‘Directions’ title to the outside of the page to avoid it getting lost within the spine, as well as centring the ‘Enjoy’ foot note.  I credited the author underneath the introductory paragraph.

The concept is a fun and vibrant recipe, which is ‘snappy’ to make, ideal for students or beginners within the kitchen.  The layout is created in block form so that the information is organised and presented neatly to the reader for ease of use, when multi-tasking reading and cooking at the same time.

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RECIPE 2

The Brief

To use two typeface and two colours.  Typefaces used : Heading Noteworthy, Titles and Body copy: Courier New. Colours : light tint of yellow and heather purple.

Recipe taken from a Marks and Spencer cookies recipe book.  I liked the idea of this recipe because it has typography which is fun and playful, so I can use this within my design.

The Recipe/Inspiration

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The Design

Following along with the theme of cottage wallpaper in the background.  I used dots and lines to depict this image.  I wanted to use playful colours of yellow and pink/purple as these colours are associated with children and so is baking cookies.  I used tint of yellow as the background to avoid overpowering the typography in the recipe.  For the heading I used a san serif typeface Noteworthy, as this typeface looks very much like it’s written with a marker, hence the name Noteworthy.  Apple previously used this typeface within it’s application ‘notes’.  Often and traditionally recipes are handwritten notes, so I wanted to design something along these lines which is quite ease to read; and playful like baking cookies with children.  I credited the author underneath the heading.

As I mentioned the heading is creating using noteworthy, but I also added to this heading by inserting dots in the ‘o’s’ of the heading Button Cookies to depict buttons.  The layout is in order of ‘ingredients’ on the left page and ‘method’ on the right.  The circles separate the information to make it easy to digest for the reader, I changed the lines on the circles to wave lines to depict cookie cutters.

I found that the instructions within the method was quite wordy, so to ensure I was able to capture the data within my design I arranged the cookie cuts into different sized shapes with numbered instructions to ensure the design was a readable format.

For the titles and body copy I used the typeface Courier New, which is a monospaced slab serif, created in 1955 for use as a standard font on electronic typewriters.  It is a fresh design to it’s Courier typeface, it depicts a cleaner and more modern approach.  The name Courier means the messenger, which means to carry and perhaps deliver the message.  I chose this typeface as it has nostalgia associated with 50’s type design, which I feel represents a 50’s style home baking to a recipe.

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RECIPE 3

The Brief

To use unlimited typeface and unlimited colour.  Typeface used : Heading – Blenny, Body copy : Plume. Colours : Orange, Yellow-Orange, Green, Purple and Red.

The Recipe/Inspiration

I really loved the vibrancy of the colours used in the Levi Roots cook book, so I knew I wanted to incorporate this into my design somehow, but didn’t really want to use any of the recipes.  So through my mountain of cook books and food magazines I came across a recipe by Jamie Oliver in the Sainsbury’s Magazine from August 2008 on Gazpacho.  With the recipe having a Spanish influence, I knew I could combined this with the vibrant Caribbean colours from the reggae reggae cook book within my design.

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Typography Influence

From the lecture by Bruno Maags at university, which was amazing insight into the world of typography at a professional level.  He was kind enough to advise that we were able to make use of his typefaces for free for academic purposes, so I researched and downloaded typefaces from his website that would accompany my design perfectly.

https://www.daltonmaag.com

The Design

The typeface used for the heading and titles is Blenny designed by Dalton Maags, I chose this due to its weight and design, it’s bold and punchy, but has class.  It has Latin and Thai influence, and the weight of the lettering reminded me of old saloon typefaces, which are too very weighty.  It’s gives a bold headline and a retro feel.  It’s influences were known to be used on old electronic equipment and gin bottles.  The Gazpacho recipe has ancient roots, dating back to the 16th century, but also the Romans were known to combine similar ingredients.  The Latin influence of the typeface was perfect for a Spanish recipe.

The body copy typeface I used Plume, again designed by Dalton Maags.  Plume is robustly legible and ideal as a body copy typeface.  It has a playful edge, softness and a contemporary design and it’s design forms are found in very early typewriter fonts.

The design below has the columns and gridlines shown to lay out my pages and information.  I used the warm colours of orange and yellow-orange lines in the background to depict sun beams, as the recipe is a cold soup to be eaten in the hot summer sun traditionally in Spain.  The colours are vibrant, which give a sense of summer time and latino roots.  Colours of the Spanish flag are red and yellow, to complement this I used a triad of colours, which are found on the colour wheel equally spaced from each other – orange, violet and green.

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To balance out the colour I used red in the titles and white in the body copy, white was the best legible colour for readability.  The punchy heading in violet draws the viewers attention directly to it as the recipe heading as it is quite busy in terms of vibrancy of colour so it was necessary to highlight most the text in punchy cooler colours.  The recipe is page marked and the magazine name and date is added to the footnote.  I credited the author beneath the heading.

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