Poster Design – Road Safety Awareness for Pedestrians 29.04.16

As a car driver, motorcyclist and cyclist, I’m acutely aware of the dangerous on Britain’s roads.  Having driven in the UK for the last 20 years, and especially as a motorbiker in London and nationwide for the last 5 years, I have seen what most other people don’t see and it’s quite scary to witness, which most other motorcyclists would agree.

Motorcyclists have to anticipate the actions of others, stay extremely alert and observant, slow down and emergency stop if the unexpected happens, position ourselvers in the safest and best place to maximise our visibility of potential hazards.

It’s a real shame that there isn’t enough road safety awareness.  When I was a child there was always adverts on TV on road safety and programmes at school.  We just seemed to be educated on it.  Today’s younger generations, just seem to be oblivious to the dangers.

I have encountered several incidents where children and young adult walk onto the road without looking.  I don’t know why they do this, they must have so much on their minds.  People are in rush in the busy city, without a care of their own safety, the Government really needs to push road safety awareness for the younger generations.

As the media is focussed on fear mongering, their attention isn’t at road safety or highlighting the dangers for children and young adults, they give the impression that causes of harm to young people, such as knife crime, are more common than they really are, which is untrue as I’ve reviewed the knife crime statistics online and they are one of the lowest reported crimes.  When in fact road incidents are the biggest cause of accidental deaths and serious injuries amongst young people.

Here’s a table of statistics taken from the Government website on road safety http://think.direct.gov.uk/index.html

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As you can see the numbers are quite shocking.  The Government needs to create more campaigns for road safety awareness, educate through schools and the especially the media.

I designed a poster for road safety awareness, it’s a contemporary abstract design.  I tried different ideas to start with, before my final design.

My final poster design size B2

The concept is around road safety awareness for pedestrians.  The word ‘look’ is depicted in both forwards and reserve, stating that ‘we’ as pedestrians, should look both ways.  I created the word ‘look’ to appear smaller in a perspective vision, meaning we must look further into the distance before crossing the road safely, not just our close by vision.  The red, amber and green depict the traffic lights, to bring awareness of the importance of paying attention to these lights and pedestrian crossing lights before crossing safely.  All too often people walk on the road when the green light is on for passing vehicles.

The typefaces I used – ‘Look’ Century Gothic Bold and ‘One Life’ Gotham Rounded Medium.  The reason I chose Century Gothic Bold, it’s form is a sans serif, I has sharp, straight angles.  It reads as a very clear bold typeface as it presents very sharp lines and angles.  I also found this useful when joining the letter forms together to form a distance of perspective.  I enjoy using the typeface Gotham Round Medium as it clear and quite neutral in form, but also has a nice softness to it from its curved edges.  I used this to highlight we have ‘one life’ as pedestrians, it’s soft and in used the colour ‘red’ to highlight it’s importance.  We need to use the sharpness of our vision to protect the softness of our skin.

LOOK ONE LIFEFINAL.jpg

 

 

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