3D Ident Part 1 – Digital Skills 4.5.16

Creating variants of the SYFY logo for a season of scoff horror programmes.  Inverting to a dark theme with the tagline ‘Imagine Darker’.

Part 1

The designs are still images render to 1920 x 1080 original as a TIFF file format for printing purposes at A3 size, which were added to A3 foam board.

For uploading purposes these have been converted to Jpeg.


Design 1

Black and purple colours are associated with death, I chose these colour to highlight the scariness of the logo.  The light is placed at a high angle to highlight the logo as if it was underground, as if a person is shining a light into a hole or someone underground.

Screen Shot 2016-05-04 at 15.13.48

Design 2

Again, sticking with the colour theme, but changing the light angle to underneath the logo shining up casts a shadow on the logo – shadows in the dark can be quite scary!  I added a bevel/embossing on the edge of the letter in the logo.  I found this highlighted the word, which made it stand one against the shadow of light even more.

Screen Shot 2016-05-04 at 15.15.12

Design 3

With this design I wanted to create a look of a bright torch or car light in the night shining and hitting the logo bang in the centre.  That gives a scary touch to it if you were to imagine walking in the pitch blackness of the night with a torch light there and you came across a scary object.

Screen Shot 2016-05-04 at 15.15.34

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