Creating variants of the SYFY logo for a season of scoff horror programmes. Inverting to a dark theme with the tagline ‘Imagine Darker’.
Part 1
The designs are still images render to 1920 x 1080 original as a TIFF file format for printing purposes at A3 size, which were added to A3 foam board.
For uploading purposes these have been converted to Jpeg.
Design 1
Black and purple colours are associated with death, I chose these colour to highlight the scariness of the logo. The light is placed at a high angle to highlight the logo as if it was underground, as if a person is shining a light into a hole or someone underground.
Design 2
Again, sticking with the colour theme, but changing the light angle to underneath the logo shining up casts a shadow on the logo – shadows in the dark can be quite scary! I added a bevel/embossing on the edge of the letter in the logo. I found this highlighted the word, which made it stand one against the shadow of light even more.
Design 3
With this design I wanted to create a look of a bright torch or car light in the night shining and hitting the logo bang in the centre. That gives a scary touch to it if you were to imagine walking in the pitch blackness of the night with a torch light there and you came across a scary object.
