Creating variants of the SYFY logo for a season of scoff horror programmes. Inverting to a dark theme with the tagline ‘Imagine Darker’.
The designs are still images render to 1920 x 1080 original as a TIFF file format for printing purposes at A3 size, which were added to A3 foam board.
For uploading purposes these have been converted to Jpeg.
Black and purple colours are associated with death, I chose these colour to highlight the scariness of the logo. The light is placed at a high angle to highlight the logo as if it was underground, as if a person is shining a light into a hole or someone underground.
Again, sticking with the colour theme, but changing the light angle to underneath the logo shining up casts a shadow on the logo – shadows in the dark can be quite scary! I added a bevel/embossing on the edge of the letter in the logo. I found this highlighted the word, which made it stand one against the shadow of light even more.
With this design I wanted to create a look of a bright torch or car light in the night shining and hitting the logo bang in the centre. That gives a scary touch to it if you were to imagine walking in the pitch blackness of the night with a torch light there and you came across a scary object.