Rene Magritte, The Betrayal of Images 1928-29
“the aspects of things that are out important for us are hidden because of their simplicity and familiarity” Rene Magritte
Rene Magritte produced this painting which is represented as it’s seen as a pipe or an image of a pipe. Using Saussure’s model for a sign, the sign is the pipe, the signifier is what gives it meaning using the words and the image as it’s denoted and the signified is what is evoked in the mind to give a mental concept, the connotation.
Using words written on post-it notes to stick on objects as a signifier to give meaning, through the use of words and image like Magritte’s image above. Further to this, inserted headlines for that day from the tabloid newspapers. Choosing Helvetica as it is a neutral design that is compatible with most content and will not distract the viewer from the image. Depending on the image, I used Helvetica in lower case and upper case to give contextual meaning to add drama or relaxation/playfulness to the image.