Animated Personal Brand – 4.5.16

 

I produced a couple of designs for a logo that should represent me as a contemporary designer.  Developing a simple brand logo.  The icon is a multi layers text of CW with ‘w’ begin on its side.

Following on from this I inserted the logo design from Illustrator into Cinema 4D where I was able to animated it as a gif to 25fps at a size of 500px x 500px.

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I created a favicon by exporting the logo as a PNG file in Illustrator.  I used iconifier.net to create the favicon and app icon as an ico file.

The favicon is 16px x 16px and the app icon is 120px x 120px.

Favicon example below – saved as a Jpeg to display on blog.

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App Icon example below – saved a a JPEG to display on blog.

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3d Ident Part 2 -Digital Skills 4.5.16

Part 2

5 second animated ident rendered to 25 fps 1920x 1080, upload to Vimeo.  Link below.

For this animation I created in Cinema 4D I moved the Syfy logo on the Z coordinate to increase and decrease it’s depth.  I did the same on the light with the same Z coordinate to give extra contrast between the logo and the light.

 

3D Ident Part 1 – Digital Skills 4.5.16

Creating variants of the SYFY logo for a season of scoff horror programmes.  Inverting to a dark theme with the tagline ‘Imagine Darker’.

Part 1

The designs are still images render to 1920 x 1080 original as a TIFF file format for printing purposes at A3 size, which were added to A3 foam board.

For uploading purposes these have been converted to Jpeg.

 

Design 1

Black and purple colours are associated with death, I chose these colour to highlight the scariness of the logo.  The light is placed at a high angle to highlight the logo as if it was underground, as if a person is shining a light into a hole or someone underground.

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Design 2

Again, sticking with the colour theme, but changing the light angle to underneath the logo shining up casts a shadow on the logo – shadows in the dark can be quite scary!  I added a bevel/embossing on the edge of the letter in the logo.  I found this highlighted the word, which made it stand one against the shadow of light even more.

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Design 3

With this design I wanted to create a look of a bright torch or car light in the night shining and hitting the logo bang in the centre.  That gives a scary touch to it if you were to imagine walking in the pitch blackness of the night with a torch light there and you came across a scary object.

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Hoarding and Collections – Music Collection 3.5.16

The Brief

Things that stand out for me personally, look for patterns, interrelationships, gaps, oddities in your hoard.  Create order out of the collections using your own method and categorisation.

Lecture Notes

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The Methodology

Apart from shoes, other hoarding I have is music, with the increase of MP3’s the older formats of CD, Cassette and Vinyl have really become extinct with everyday use.  Though, I am aware vinyl is making a trend come back.

I decided to dig through my music collection of pre-MP3s, which consists of vinyl, cassettes and CD’s.  I inputed the relevant data I wanted to collect and arrange for my infographic.

Snap shot of the fields of catagorisation – Artist, Genre, Year and Format.  I couldnt really use the album name for any data collection to categorised, so I left that off.

Master List

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Filtered List by Quantities 

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Filter List Music Quantities by Year

Interestingly, I discovered that I have no albums from 2009, probably didn’t go music shopping as I was pregnant.

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Filtered list – Music by Genre 

I found this quite painful because a lot of Artist have multiple genres!  I decided to categorise to the most relevant genre or I would have found it difficult to complete my infographic.

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Design Layout and Research Reference

I initially looked a pie charts in Illustrator and decided it wasn’t the best format for the data display.  I decided I would use a written infographic, designed like a gig poster, which would be relevant as it’s a music collection.  I researched designs that I liked to refer to for it’s creation.  As well as this Vintage poster I researched retro designs in Pinterest for my pre-MP3 music collection as the retro design would be conceptually correct for these out dated audio digital/analogue file formats.

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Background Design

I took photos of my vinyl record labels to see how they would look, I used the magic wand tool and remove some of the label and info on the record to give a worn out vintage look.

Images have captions – scroll over 

I started to create a logo design in Photoshop called Surface Noise, this means that all the pre-MP3 music collection has ‘surface noise’ when played as the format isn’t as high quality sound as digital MP3s, of course with vinyl and cassettes in analogue this is quite relevant.

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Ideas for colour design of logo to blend into background of design

Initially I started with red then moved to grey, I used a grainy texture to depict a vintage look.

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Faded out the background image using low opacity.

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Arranged my data into the infographic, using glyphs as semiotics.  Arrange positive data at the top and negative data at the bottom.  I also gave the background a brick wall effect.

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To finish my design I wanted to give a grunge vintage look as everything look just a bit too fresh.  So I used a duplication of a grunge texture one as an overlay and the other pin light to highlight the data on the background vinyl, adjusting the opacity.

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Final Design

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Poster Design – Road Safety Awareness for Pedestrians 29.04.16

As a car driver, motorcyclist and cyclist, I’m acutely aware of the dangerous on Britain’s roads.  Having driven in the UK for the last 20 years, and especially as a motorbiker in London and nationwide for the last 5 years, I have seen what most other people don’t see and it’s quite scary to witness, which most other motorcyclists would agree.

Motorcyclists have to anticipate the actions of others, stay extremely alert and observant, slow down and emergency stop if the unexpected happens, position ourselvers in the safest and best place to maximise our visibility of potential hazards.

It’s a real shame that there isn’t enough road safety awareness.  When I was a child there was always adverts on TV on road safety and programmes at school.  We just seemed to be educated on it.  Today’s younger generations, just seem to be oblivious to the dangers.

I have encountered several incidents where children and young adult walk onto the road without looking.  I don’t know why they do this, they must have so much on their minds.  People are in rush in the busy city, without a care of their own safety, the Government really needs to push road safety awareness for the younger generations.

As the media is focussed on fear mongering, their attention isn’t at road safety or highlighting the dangers for children and young adults, they give the impression that causes of harm to young people, such as knife crime, are more common than they really are, which is untrue as I’ve reviewed the knife crime statistics online and they are one of the lowest reported crimes.  When in fact road incidents are the biggest cause of accidental deaths and serious injuries amongst young people.

Here’s a table of statistics taken from the Government website on road safety http://think.direct.gov.uk/index.html

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As you can see the numbers are quite shocking.  The Government needs to create more campaigns for road safety awareness, educate through schools and the especially the media.

I designed a poster for road safety awareness, it’s a contemporary abstract design.  I tried different ideas to start with, before my final design.

My final poster design size B2

The concept is around road safety awareness for pedestrians.  The word ‘look’ is depicted in both forwards and reserve, stating that ‘we’ as pedestrians, should look both ways.  I created the word ‘look’ to appear smaller in a perspective vision, meaning we must look further into the distance before crossing the road safely, not just our close by vision.  The red, amber and green depict the traffic lights, to bring awareness of the importance of paying attention to these lights and pedestrian crossing lights before crossing safely.  All too often people walk on the road when the green light is on for passing vehicles.

The typefaces I used – ‘Look’ Century Gothic Bold and ‘One Life’ Gotham Rounded Medium.  The reason I chose Century Gothic Bold, it’s form is a sans serif, I has sharp, straight angles.  It reads as a very clear bold typeface as it presents very sharp lines and angles.  I also found this useful when joining the letter forms together to form a distance of perspective.  I enjoy using the typeface Gotham Round Medium as it clear and quite neutral in form, but also has a nice softness to it from its curved edges.  I used this to highlight we have ‘one life’ as pedestrians, it’s soft and in used the colour ‘red’ to highlight it’s importance.  We need to use the sharpness of our vision to protect the softness of our skin.

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