Animated Personal Brand – 4.5.16

 

I produced a couple of designs for a logo that should represent me as a contemporary designer.  Developing a simple brand logo.  The icon is a multi layers text of CW with ‘w’ begin on its side.

Following on from this I inserted the logo design from Illustrator into Cinema 4D where I was able to animated it as a gif to 25fps at a size of 500px x 500px.

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I created a favicon by exporting the logo as a PNG file in Illustrator.  I used iconifier.net to create the favicon and app icon as an ico file.

The favicon is 16px x 16px and the app icon is 120px x 120px.

Favicon example below – saved as a Jpeg to display on blog.

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App Icon example below – saved a a JPEG to display on blog.

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3d Ident Part 2 -Digital Skills 4.5.16

Part 2

5 second animated ident rendered to 25 fps 1920x 1080, upload to Vimeo.  Link below.

For this animation I created in Cinema 4D I moved the Syfy logo on the Z coordinate to increase and decrease it’s depth.  I did the same on the light with the same Z coordinate to give extra contrast between the logo and the light.

 

3D Ident Part 1 – Digital Skills 4.5.16

Creating variants of the SYFY logo for a season of scoff horror programmes.  Inverting to a dark theme with the tagline ‘Imagine Darker’.

Part 1

The designs are still images render to 1920 x 1080 original as a TIFF file format for printing purposes at A3 size, which were added to A3 foam board.

For uploading purposes these have been converted to Jpeg.

 

Design 1

Black and purple colours are associated with death, I chose these colour to highlight the scariness of the logo.  The light is placed at a high angle to highlight the logo as if it was underground, as if a person is shining a light into a hole or someone underground.

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Design 2

Again, sticking with the colour theme, but changing the light angle to underneath the logo shining up casts a shadow on the logo – shadows in the dark can be quite scary!  I added a bevel/embossing on the edge of the letter in the logo.  I found this highlighted the word, which made it stand one against the shadow of light even more.

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Design 3

With this design I wanted to create a look of a bright torch or car light in the night shining and hitting the logo bang in the centre.  That gives a scary touch to it if you were to imagine walking in the pitch blackness of the night with a torch light there and you came across a scary object.

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Hoarding and Collections – Music Collection 3.5.16

The Brief

Things that stand out for me personally, look for patterns, interrelationships, gaps, oddities in your hoard.  Create order out of the collections using your own method and categorisation.

Lecture Notes

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The Methodology

Apart from shoes, other hoarding I have is music, with the increase of MP3’s the older formats of CD, Cassette and Vinyl have really become extinct with everyday use.  Though, I am aware vinyl is making a trend come back.

I decided to dig through my music collection of pre-MP3s, which consists of vinyl, cassettes and CD’s.  I inputed the relevant data I wanted to collect and arrange for my infographic.

Snap shot of the fields of catagorisation – Artist, Genre, Year and Format.  I couldnt really use the album name for any data collection to categorised, so I left that off.

Master List

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Filtered List by Quantities 

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Filter List Music Quantities by Year

Interestingly, I discovered that I have no albums from 2009, probably didn’t go music shopping as I was pregnant.

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Filtered list – Music by Genre 

I found this quite painful because a lot of Artist have multiple genres!  I decided to categorise to the most relevant genre or I would have found it difficult to complete my infographic.

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Design Layout and Research Reference

I initially looked a pie charts in Illustrator and decided it wasn’t the best format for the data display.  I decided I would use a written infographic, designed like a gig poster, which would be relevant as it’s a music collection.  I researched designs that I liked to refer to for it’s creation.  As well as this Vintage poster I researched retro designs in Pinterest for my pre-MP3 music collection as the retro design would be conceptually correct for these out dated audio digital/analogue file formats.

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Background Design

I took photos of my vinyl record labels to see how they would look, I used the magic wand tool and remove some of the label and info on the record to give a worn out vintage look.

Images have captions – scroll over 

I started to create a logo design in Photoshop called Surface Noise, this means that all the pre-MP3 music collection has ‘surface noise’ when played as the format isn’t as high quality sound as digital MP3s, of course with vinyl and cassettes in analogue this is quite relevant.

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Ideas for colour design of logo to blend into background of design

Initially I started with red then moved to grey, I used a grainy texture to depict a vintage look.

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Faded out the background image using low opacity.

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Arranged my data into the infographic, using glyphs as semiotics.  Arrange positive data at the top and negative data at the bottom.  I also gave the background a brick wall effect.

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To finish my design I wanted to give a grunge vintage look as everything look just a bit too fresh.  So I used a duplication of a grunge texture one as an overlay and the other pin light to highlight the data on the background vinyl, adjusting the opacity.

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Final Design

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Poster Design – Road Safety Awareness for Pedestrians 29.04.16

As a car driver, motorcyclist and cyclist, I’m acutely aware of the dangerous on Britain’s roads.  Having driven in the UK for the last 20 years, and especially as a motorbiker in London and nationwide for the last 5 years, I have seen what most other people don’t see and it’s quite scary to witness, which most other motorcyclists would agree.

Motorcyclists have to anticipate the actions of others, stay extremely alert and observant, slow down and emergency stop if the unexpected happens, position ourselvers in the safest and best place to maximise our visibility of potential hazards.

It’s a real shame that there isn’t enough road safety awareness.  When I was a child there was always adverts on TV on road safety and programmes at school.  We just seemed to be educated on it.  Today’s younger generations, just seem to be oblivious to the dangers.

I have encountered several incidents where children and young adult walk onto the road without looking.  I don’t know why they do this, they must have so much on their minds.  People are in rush in the busy city, without a care of their own safety, the Government really needs to push road safety awareness for the younger generations.

As the media is focussed on fear mongering, their attention isn’t at road safety or highlighting the dangers for children and young adults, they give the impression that causes of harm to young people, such as knife crime, are more common than they really are, which is untrue as I’ve reviewed the knife crime statistics online and they are one of the lowest reported crimes.  When in fact road incidents are the biggest cause of accidental deaths and serious injuries amongst young people.

Here’s a table of statistics taken from the Government website on road safety http://think.direct.gov.uk/index.html

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As you can see the numbers are quite shocking.  The Government needs to create more campaigns for road safety awareness, educate through schools and the especially the media.

I designed a poster for road safety awareness, it’s a contemporary abstract design.  I tried different ideas to start with, before my final design.

My final poster design size B2

The concept is around road safety awareness for pedestrians.  The word ‘look’ is depicted in both forwards and reserve, stating that ‘we’ as pedestrians, should look both ways.  I created the word ‘look’ to appear smaller in a perspective vision, meaning we must look further into the distance before crossing the road safely, not just our close by vision.  The red, amber and green depict the traffic lights, to bring awareness of the importance of paying attention to these lights and pedestrian crossing lights before crossing safely.  All too often people walk on the road when the green light is on for passing vehicles.

The typefaces I used – ‘Look’ Century Gothic Bold and ‘One Life’ Gotham Rounded Medium.  The reason I chose Century Gothic Bold, it’s form is a sans serif, I has sharp, straight angles.  It reads as a very clear bold typeface as it presents very sharp lines and angles.  I also found this useful when joining the letter forms together to form a distance of perspective.  I enjoy using the typeface Gotham Round Medium as it clear and quite neutral in form, but also has a nice softness to it from its curved edges.  I used this to highlight we have ‘one life’ as pedestrians, it’s soft and in used the colour ‘red’ to highlight it’s importance.  We need to use the sharpness of our vision to protect the softness of our skin.

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Make Extremism History – Poster Design – The Culture of Fear 29.04.16

Influence on Poster Design – Media Manipulation and Propaganda

What is often thought as a credible news sources can often knowingly or unknowingly be pushing political agendas and propaganda.  Propaganda is a form of biased communication, which is aimed at promoting or demoting certain views, perceptions or agendas.  Propaganda is communicated in different forms – TV, leaflets, posters, radio, social media and other mediums.  Public Relations and Government broadcasts propaganda as news.  The media is manipulated in all manners.  Professional public relation firms are often involved to help promote new religious movements, sell a war, especially where a war is questionable, the media are indirectly contributing to the eventual and unavoidable casualties.

The news doesn’t highlight stories of ‘what is happening now’, preferring to use fear as a base tactic to influence the public in order to achieve a desired outcome, known as fear mongering.  News about bombs and terrorist attacks, are communicated in uppercase typefaces of bold and red.  The broadcasters draw in the attention of the viewers, by the way they communicate the messages, holding them in a state of anxiety, but intriguing them to find out more.  Stories like these take prime place on the news, the broadcasters want the highest ratings.  The stories aren’t deep enough, they are kept to short and brief communication, to continue the fear mongering status amongst the population.

Media management is common with promoting public information campaigns by Governments, which are to encourage or discourage certain forms of behaviour.  The media and news broadcasters control this incredibly by influencing and altering attitudes of a population toward a specific cause, position or political agenda, selectively presenting facts and perhaps lying to encourage certain behaviours.  Social psychology around this can be to persuade people, by using a communicator who is credibility, has expertise, trustworthiness and attractiveness.

The Design

To communicate my message, I wanted to use the familiar typeface Gills Sans, which is used by the news broadcasting corporation.  The colours of white and red are the corporations brand colours for it’s news channel.  The logo at the top, has been changed to TIR (Tune into Reality), which replaces the three well known abbreviated letters of the well known broadcaster.

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Poster Design in B2

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Organising Type – Various Recipes 29.4.16

To create 3 double page spreads for 3 different recipes, I used Indesign to execute my designs, the concepts are arranged at A3 size.  No illustration were used, typography based with some graphical elements, such as shapes, lines and dots.  The concept are presented below.

Lecture Notes

 

RECIPE 1

The Brief

To use one typeface and one colour.  Typeface used : American Typewriter / Colour : Green.

The Recipe

Choosing my first design was from a website:-

Spring Vegetable Couscous Stir Fry

To organise the recipe, I chose the title Snappy Vegetable Stir Fry.  The recipe is based and on the link above and is credited to the author on the design.

Initial design was to present the information in the typeface American Typewriter, which is slab serif.  I chose this typeface as I wanted it to have a kind of raw feel to it, an old-fashioned and personal look.  The letter forms are the typical typewriter alphabet forms, which has nostalgia.  I enjoyed using this typeface because in lowercase and uppercase and removing colour from the fill to stroke only, it altered the design of the typeface tremendously.

My concept was designed for students.  Running with the idea of nostalgia, I decided to create shapes from squares to hold information on the ingredients.  The square can also depict as Polaroid photographs.  Again, keeping it black and white given it an old-fashioned feel.

The lines throughout the heading depict, chopsticks, which are commonly used to eat stir fries, but then I realised it was a Mexican recipe, so decided to revise my design based on it being a Mexican recipe.

Initial Design – Recipe 1

I used columns and grids to layout my recipe to ensure it locked to the grid to ensure consistency, streamlining and white space within my design.

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Final Design

I revised my design and used the colour green as green is one of the main colours used to represent Mexico, which is also used on the Mexican flag.  The page numbers and a magazine name was added as a footnote.  Following a cite in lecture, I had feedback on my design then I changed the written words of quantities to numbers within the recipe.  I also move the ‘Directions’ title to the outside of the page to avoid it getting lost within the spine, as well as centring the ‘Enjoy’ foot note.  I credited the author underneath the introductory paragraph.

The concept is a fun and vibrant recipe, which is ‘snappy’ to make, ideal for students or beginners within the kitchen.  The layout is created in block form so that the information is organised and presented neatly to the reader for ease of use, when multi-tasking reading and cooking at the same time.

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RECIPE 2

The Brief

To use two typeface and two colours.  Typefaces used : Heading Noteworthy, Titles and Body copy: Courier New. Colours : light tint of yellow and heather purple.

Recipe taken from a Marks and Spencer cookies recipe book.  I liked the idea of this recipe because it has typography which is fun and playful, so I can use this within my design.

The Recipe/Inspiration

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The Design

Following along with the theme of cottage wallpaper in the background.  I used dots and lines to depict this image.  I wanted to use playful colours of yellow and pink/purple as these colours are associated with children and so is baking cookies.  I used tint of yellow as the background to avoid overpowering the typography in the recipe.  For the heading I used a san serif typeface Noteworthy, as this typeface looks very much like it’s written with a marker, hence the name Noteworthy.  Apple previously used this typeface within it’s application ‘notes’.  Often and traditionally recipes are handwritten notes, so I wanted to design something along these lines which is quite ease to read; and playful like baking cookies with children.  I credited the author underneath the heading.

As I mentioned the heading is creating using noteworthy, but I also added to this heading by inserting dots in the ‘o’s’ of the heading Button Cookies to depict buttons.  The layout is in order of ‘ingredients’ on the left page and ‘method’ on the right.  The circles separate the information to make it easy to digest for the reader, I changed the lines on the circles to wave lines to depict cookie cutters.

I found that the instructions within the method was quite wordy, so to ensure I was able to capture the data within my design I arranged the cookie cuts into different sized shapes with numbered instructions to ensure the design was a readable format.

For the titles and body copy I used the typeface Courier New, which is a monospaced slab serif, created in 1955 for use as a standard font on electronic typewriters.  It is a fresh design to it’s Courier typeface, it depicts a cleaner and more modern approach.  The name Courier means the messenger, which means to carry and perhaps deliver the message.  I chose this typeface as it has nostalgia associated with 50’s type design, which I feel represents a 50’s style home baking to a recipe.

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RECIPE 3

The Brief

To use unlimited typeface and unlimited colour.  Typeface used : Heading – Blenny, Body copy : Plume. Colours : Orange, Yellow-Orange, Green, Purple and Red.

The Recipe/Inspiration

I really loved the vibrancy of the colours used in the Levi Roots cook book, so I knew I wanted to incorporate this into my design somehow, but didn’t really want to use any of the recipes.  So through my mountain of cook books and food magazines I came across a recipe by Jamie Oliver in the Sainsbury’s Magazine from August 2008 on Gazpacho.  With the recipe having a Spanish influence, I knew I could combined this with the vibrant Caribbean colours from the reggae reggae cook book within my design.

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Typography Influence

From the lecture by Bruno Maags at university, which was amazing insight into the world of typography at a professional level.  He was kind enough to advise that we were able to make use of his typefaces for free for academic purposes, so I researched and downloaded typefaces from his website that would accompany my design perfectly.

https://www.daltonmaag.com

The Design

The typeface used for the heading and titles is Blenny designed by Dalton Maags, I chose this due to its weight and design, it’s bold and punchy, but has class.  It has Latin and Thai influence, and the weight of the lettering reminded me of old saloon typefaces, which are too very weighty.  It’s gives a bold headline and a retro feel.  It’s influences were known to be used on old electronic equipment and gin bottles.  The Gazpacho recipe has ancient roots, dating back to the 16th century, but also the Romans were known to combine similar ingredients.  The Latin influence of the typeface was perfect for a Spanish recipe.

The body copy typeface I used Plume, again designed by Dalton Maags.  Plume is robustly legible and ideal as a body copy typeface.  It has a playful edge, softness and a contemporary design and it’s design forms are found in very early typewriter fonts.

The design below has the columns and gridlines shown to lay out my pages and information.  I used the warm colours of orange and yellow-orange lines in the background to depict sun beams, as the recipe is a cold soup to be eaten in the hot summer sun traditionally in Spain.  The colours are vibrant, which give a sense of summer time and latino roots.  Colours of the Spanish flag are red and yellow, to complement this I used a triad of colours, which are found on the colour wheel equally spaced from each other – orange, violet and green.

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To balance out the colour I used red in the titles and white in the body copy, white was the best legible colour for readability.  The punchy heading in violet draws the viewers attention directly to it as the recipe heading as it is quite busy in terms of vibrancy of colour so it was necessary to highlight most the text in punchy cooler colours.  The recipe is page marked and the magazine name and date is added to the footnote.  I credited the author beneath the heading.

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Equality for Woman in London 20.4.16

I’ve been asked to design and write article on diversity at work, mainly around how diverse we are and employ women equally to men, which is fantastic.  So after studying Barbara Kruger and Sheila Levrant de Bretteville they inspired me to take on this project.  I’ve been playing about with ideas for the diversity design, which I am yet to complete.  However, I was inspired to initially create some thing for myself.

This image below presents the doors of perception as cleansed, the door is depicted as open, the bus is a symbol of travel and freedom for women, door is depicted as pink to represent a woman.  Parliament is in the background.  If the doors of perception in the working environment of the city were cleansed for every woman would have equal rights, particular as woman are paid less than men.

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If the doors of perception were cleansed every thing would appear to man as it is, Infinite. For man has closed himself up, till he sees all things thro’ narrow chinks of his cavern.” ― William Blake.