I have created the module Ideas, Development and Context as a digital publication on Issuu.com. This can be viewed below.
Things that stand out for me personally, look for patterns, interrelationships, gaps, oddities in your hoard. Create order out of the collections using your own method and categorisation.
Apart from shoes, other hoarding I have is music, with the increase of MP3’s the older formats of CD, Cassette and Vinyl have really become extinct with everyday use. Though, I am aware vinyl is making a trend come back.
I decided to dig through my music collection of pre-MP3s, which consists of vinyl, cassettes and CD’s. I inputed the relevant data I wanted to collect and arrange for my infographic.
Snap shot of the fields of catagorisation – Artist, Genre, Year and Format. I couldnt really use the album name for any data collection to categorised, so I left that off.
Filtered List by Quantities
Filter List Music Quantities by Year
Interestingly, I discovered that I have no albums from 2009, probably didn’t go music shopping as I was pregnant.
Filtered list – Music by Genre
I found this quite painful because a lot of Artist have multiple genres! I decided to categorise to the most relevant genre or I would have found it difficult to complete my infographic.
Design Layout and Research Reference
I initially looked a pie charts in Illustrator and decided it wasn’t the best format for the data display. I decided I would use a written infographic, designed like a gig poster, which would be relevant as it’s a music collection. I researched designs that I liked to refer to for it’s creation. As well as this Vintage poster I researched retro designs in Pinterest for my pre-MP3 music collection as the retro design would be conceptually correct for these out dated audio digital/analogue file formats.
I took photos of my vinyl record labels to see how they would look, I used the magic wand tool and remove some of the label and info on the record to give a worn out vintage look.
Images have captions – scroll over
I started to create a logo design in Photoshop called Surface Noise, this means that all the pre-MP3 music collection has ‘surface noise’ when played as the format isn’t as high quality sound as digital MP3s, of course with vinyl and cassettes in analogue this is quite relevant.
Ideas for colour design of logo to blend into background of design
Initially I started with red then moved to grey, I used a grainy texture to depict a vintage look.
Faded out the background image using low opacity.
Arranged my data into the infographic, using glyphs as semiotics. Arrange positive data at the top and negative data at the bottom. I also gave the background a brick wall effect.
To finish my design I wanted to give a grunge vintage look as everything look just a bit too fresh. So I used a duplication of a grunge texture one as an overlay and the other pin light to highlight the data on the background vinyl, adjusting the opacity.
Create a design from familiar object in the world. We take things for granted and now is the time to ask, ‘what else can I do with this?’ Thinking of alternative uses for everyday objects, building, spaces, materials, technology and systems.
Looking outside into my garden, I have lots of wooden branches cut from my neighbours over hanging trees into my garden. I decided to grab a branch and think about ‘what else could this be used for?’
I selected a branch that had branches shooting off like ‘tree like features’.
Using sanding paper I sanded down the branches to give a smooth finish and remove any knots. Then I got some stain and tested the colours to see which gave the best result on the bark.
After staining the bark, I stood the branch in a pot of sand and decorated the pot with white spar stones and pink hearts, wrapped a pink ribbon around the branch.
With the branch now as a tree, it was ready for decoration – time to turn it into a candy tree.
Using large and mini cupcake bases I constructed a hanging case with string.
The Candy Tree constructed with candy held in the cake cases.
What else could I do with this? Took an old branch and turned into a candy tree ideal for children’s parties. With the stain on the branches it is weather proof so can be left in the garden at all times. It can also be decorated with tea lights and glass holders for a warm ambience design for summer evenings in the garden.
As a car driver, motorcyclist and cyclist, I’m acutely aware of the dangerous on Britain’s roads. Having driven in the UK for the last 20 years, and especially as a motorbiker in London and nationwide for the last 5 years, I have seen what most other people don’t see and it’s quite scary to witness, which most other motorcyclists would agree.
Motorcyclists have to anticipate the actions of others, stay extremely alert and observant, slow down and emergency stop if the unexpected happens, position ourselvers in the safest and best place to maximise our visibility of potential hazards.
It’s a real shame that there isn’t enough road safety awareness. When I was a child there was always adverts on TV on road safety and programmes at school. We just seemed to be educated on it. Today’s younger generations, just seem to be oblivious to the dangers.
I have encountered several incidents where children and young adult walk onto the road without looking. I don’t know why they do this, they must have so much on their minds. People are in rush in the busy city, without a care of their own safety, the Government really needs to push road safety awareness for the younger generations.
As the media is focussed on fear mongering, their attention isn’t at road safety or highlighting the dangers for children and young adults, they give the impression that causes of harm to young people, such as knife crime, are more common than they really are, which is untrue as I’ve reviewed the knife crime statistics online and they are one of the lowest reported crimes. When in fact road incidents are the biggest cause of accidental deaths and serious injuries amongst young people.
Here’s a table of statistics taken from the Government website on road safety http://think.direct.gov.uk/index.html
As you can see the numbers are quite shocking. The Government needs to create more campaigns for road safety awareness, educate through schools and the especially the media.
I designed a poster for road safety awareness, it’s a contemporary abstract design. I tried different ideas to start with, before my final design.
My final poster design size B2
The concept is around road safety awareness for pedestrians. The word ‘look’ is depicted in both forwards and reserve, stating that ‘we’ as pedestrians, should look both ways. I created the word ‘look’ to appear smaller in a perspective vision, meaning we must look further into the distance before crossing the road safely, not just our close by vision. The red, amber and green depict the traffic lights, to bring awareness of the importance of paying attention to these lights and pedestrian crossing lights before crossing safely. All too often people walk on the road when the green light is on for passing vehicles.
The typefaces I used – ‘Look’ Century Gothic Bold and ‘One Life’ Gotham Rounded Medium. The reason I chose Century Gothic Bold, it’s form is a sans serif, I has sharp, straight angles. It reads as a very clear bold typeface as it presents very sharp lines and angles. I also found this useful when joining the letter forms together to form a distance of perspective. I enjoy using the typeface Gotham Round Medium as it clear and quite neutral in form, but also has a nice softness to it from its curved edges. I used this to highlight we have ‘one life’ as pedestrians, it’s soft and in used the colour ‘red’ to highlight it’s importance. We need to use the sharpness of our vision to protect the softness of our skin.
Influence on Poster Design – Media Manipulation and Propaganda
What is often thought as a credible news sources can often knowingly or unknowingly be pushing political agendas and propaganda. Propaganda is a form of biased communication, which is aimed at promoting or demoting certain views, perceptions or agendas. Propaganda is communicated in different forms – TV, leaflets, posters, radio, social media and other mediums. Public Relations and Government broadcasts propaganda as news. The media is manipulated in all manners. Professional public relation firms are often involved to help promote new religious movements, sell a war, especially where a war is questionable, the media are indirectly contributing to the eventual and unavoidable casualties.
The news doesn’t highlight stories of ‘what is happening now’, preferring to use fear as a base tactic to influence the public in order to achieve a desired outcome, known as fear mongering. News about bombs and terrorist attacks, are communicated in uppercase typefaces of bold and red. The broadcasters draw in the attention of the viewers, by the way they communicate the messages, holding them in a state of anxiety, but intriguing them to find out more. Stories like these take prime place on the news, the broadcasters want the highest ratings. The stories aren’t deep enough, they are kept to short and brief communication, to continue the fear mongering status amongst the population.
Media management is common with promoting public information campaigns by Governments, which are to encourage or discourage certain forms of behaviour. The media and news broadcasters control this incredibly by influencing and altering attitudes of a population toward a specific cause, position or political agenda, selectively presenting facts and perhaps lying to encourage certain behaviours. Social psychology around this can be to persuade people, by using a communicator who is credibility, has expertise, trustworthiness and attractiveness.
To communicate my message, I wanted to use the familiar typeface Gills Sans, which is used by the news broadcasting corporation. The colours of white and red are the corporations brand colours for it’s news channel. The logo at the top, has been changed to TIR (Tune into Reality), which replaces the three well known abbreviated letters of the well known broadcaster.
Poster Design in B2
To create 3 double page spreads for 3 different recipes, I used Indesign to execute my designs, the concepts are arranged at A3 size. No illustration were used, typography based with some graphical elements, such as shapes, lines and dots. The concept are presented below.
To use one typeface and one colour. Typeface used : American Typewriter / Colour : Green.
Choosing my first design was from a website:-
To organise the recipe, I chose the title Snappy Vegetable Stir Fry. The recipe is based and on the link above and is credited to the author on the design.
Initial design was to present the information in the typeface American Typewriter, which is slab serif. I chose this typeface as I wanted it to have a kind of raw feel to it, an old-fashioned and personal look. The letter forms are the typical typewriter alphabet forms, which has nostalgia. I enjoyed using this typeface because in lowercase and uppercase and removing colour from the fill to stroke only, it altered the design of the typeface tremendously.
My concept was designed for students. Running with the idea of nostalgia, I decided to create shapes from squares to hold information on the ingredients. The square can also depict as Polaroid photographs. Again, keeping it black and white given it an old-fashioned feel.
The lines throughout the heading depict, chopsticks, which are commonly used to eat stir fries, but then I realised it was a Mexican recipe, so decided to revise my design based on it being a Mexican recipe.
Initial Design – Recipe 1
I used columns and grids to layout my recipe to ensure it locked to the grid to ensure consistency, streamlining and white space within my design.
I revised my design and used the colour green as green is one of the main colours used to represent Mexico, which is also used on the Mexican flag. The page numbers and a magazine name was added as a footnote. Following a cite in lecture, I had feedback on my design then I changed the written words of quantities to numbers within the recipe. I also move the ‘Directions’ title to the outside of the page to avoid it getting lost within the spine, as well as centring the ‘Enjoy’ foot note. I credited the author underneath the introductory paragraph.
The concept is a fun and vibrant recipe, which is ‘snappy’ to make, ideal for students or beginners within the kitchen. The layout is created in block form so that the information is organised and presented neatly to the reader for ease of use, when multi-tasking reading and cooking at the same time.
To use two typeface and two colours. Typefaces used : Heading Noteworthy, Titles and Body copy: Courier New. Colours : light tint of yellow and heather purple.
Recipe taken from a Marks and Spencer cookies recipe book. I liked the idea of this recipe because it has typography which is fun and playful, so I can use this within my design.
Following along with the theme of cottage wallpaper in the background. I used dots and lines to depict this image. I wanted to use playful colours of yellow and pink/purple as these colours are associated with children and so is baking cookies. I used tint of yellow as the background to avoid overpowering the typography in the recipe. For the heading I used a san serif typeface Noteworthy, as this typeface looks very much like it’s written with a marker, hence the name Noteworthy. Apple previously used this typeface within it’s application ‘notes’. Often and traditionally recipes are handwritten notes, so I wanted to design something along these lines which is quite ease to read; and playful like baking cookies with children. I credited the author underneath the heading.
As I mentioned the heading is creating using noteworthy, but I also added to this heading by inserting dots in the ‘o’s’ of the heading Button Cookies to depict buttons. The layout is in order of ‘ingredients’ on the left page and ‘method’ on the right. The circles separate the information to make it easy to digest for the reader, I changed the lines on the circles to wave lines to depict cookie cutters.
I found that the instructions within the method was quite wordy, so to ensure I was able to capture the data within my design I arranged the cookie cuts into different sized shapes with numbered instructions to ensure the design was a readable format.
For the titles and body copy I used the typeface Courier New, which is a monospaced slab serif, created in 1955 for use as a standard font on electronic typewriters. It is a fresh design to it’s Courier typeface, it depicts a cleaner and more modern approach. The name Courier means the messenger, which means to carry and perhaps deliver the message. I chose this typeface as it has nostalgia associated with 50’s type design, which I feel represents a 50’s style home baking to a recipe.
To use unlimited typeface and unlimited colour. Typeface used : Heading – Blenny, Body copy : Plume. Colours : Orange, Yellow-Orange, Green, Purple and Red.
I really loved the vibrancy of the colours used in the Levi Roots cook book, so I knew I wanted to incorporate this into my design somehow, but didn’t really want to use any of the recipes. So through my mountain of cook books and food magazines I came across a recipe by Jamie Oliver in the Sainsbury’s Magazine from August 2008 on Gazpacho. With the recipe having a Spanish influence, I knew I could combined this with the vibrant Caribbean colours from the reggae reggae cook book within my design.
From the lecture by Bruno Maags at university, which was amazing insight into the world of typography at a professional level. He was kind enough to advise that we were able to make use of his typefaces for free for academic purposes, so I researched and downloaded typefaces from his website that would accompany my design perfectly.
The typeface used for the heading and titles is Blenny designed by Dalton Maags, I chose this due to its weight and design, it’s bold and punchy, but has class. It has Latin and Thai influence, and the weight of the lettering reminded me of old saloon typefaces, which are too very weighty. It’s gives a bold headline and a retro feel. It’s influences were known to be used on old electronic equipment and gin bottles. The Gazpacho recipe has ancient roots, dating back to the 16th century, but also the Romans were known to combine similar ingredients. The Latin influence of the typeface was perfect for a Spanish recipe.
The body copy typeface I used Plume, again designed by Dalton Maags. Plume is robustly legible and ideal as a body copy typeface. It has a playful edge, softness and a contemporary design and it’s design forms are found in very early typewriter fonts.
The design below has the columns and gridlines shown to lay out my pages and information. I used the warm colours of orange and yellow-orange lines in the background to depict sun beams, as the recipe is a cold soup to be eaten in the hot summer sun traditionally in Spain. The colours are vibrant, which give a sense of summer time and latino roots. Colours of the Spanish flag are red and yellow, to complement this I used a triad of colours, which are found on the colour wheel equally spaced from each other – orange, violet and green.
To balance out the colour I used red in the titles and white in the body copy, white was the best legible colour for readability. The punchy heading in violet draws the viewers attention directly to it as the recipe heading as it is quite busy in terms of vibrancy of colour so it was necessary to highlight most the text in punchy cooler colours. The recipe is page marked and the magazine name and date is added to the footnote. I credited the author beneath the heading.
Producing a set of visual jokes/puns using visual trickery where they snap magically together.
I created 4 designs, two of which could be used as poster designs for advertising campaigns/messages within companies. Researching designs in books A Smile in the Mind, 100 Ideas that changed graphic design and How to have great ideas.
It’s a sketch pad, I sketched it using my graphics pen/tab after drawing it out and scanning it in digitally. A pad is another name for a home. Together it can mean a sketch of a pad (sketch pad).
Dolly Mixtures are famous retro sweets in Britain, they come in different colours and designs. I took a photograph of my daughter’s Dolly and alternated the colour to create ‘Dolly mixtures’.
The third idea I decided to go with an advertisement style pun. Designed for with the Tate Modern in mind, or perhaps any contemporary art gallery. The hand is depicting a person stubbing out a cigarette, but it also looks like the hand has a piece of chalk and is drawing.
I used the photograph below, I adjusted the angle and added in the smoke lines. The red circle and red line is commonly used in signs which are for prohibited use. I used Tate Modern brand logo and Tate Modern brand typography.
Another advertisement style pun. For this I decided to create a plate, with furniture that looked like food. I cut out the furniture from Ikea website, then arranged them into my design, which could be an advertisement with Ikea Restaurant. It’s a design of Fish, Chips and Peas, which is what they do sell within the Ikea Restaurant. I used brand logo and brand typography.
Producing a manifesto based on who and how I want to be as a graphic designer in my future career. Manifesto is creative in concept and visually creative in design. Typographic design.
Research and Development
I researched a lot of designs and motivational quotations. I referred to books such as John Ingledew – How to have great ideas and 100 Ideas that changed Graphic Design by Steve Heller and Veronique Vienne.
I then produced two Manifestos one with an holistic design and the other with anti-propaganda in mind.
Initially I made my design with a candle light, but then I changed it to a QR code to give conceptual meaning. QR code which reflects the values within. I also change the typography to Bauhaus, which I preferred.
Final Design 1 – Manifesto
Final Design 2 – Manifesto
I really enjoy designing anti-propaganda forms of art. This design is to represent identity as not having a bar code numbered, ‘originality’ is the conceptual form. I used typography and layout to give meaning in the words. Research and development on forms of anti-propaganda form of conceptual art, within my Research and Referencing menu.
Limited to A2 sheet of white paper, no more than six letters, photography to give contextual meaning.
I decided to cut out the word ‘shadow’. When raising the cut out text it would cast a shadow in the light to give meaning, as a shadow. The word spoke for itself.
Edited in Illustrator to produce in black and white
Helvetica documentary (2007) by Gary Huswit released for the typeface 50th anniversary explores the creation of the typeface Helvetica, which was one of the most popular typefaces in the 20th century. Swiss typeface designer Max Miedinger and Eduard Hoffman, produced Helvetica in 1957 as a sans serif typeface, they wanted to have a netural design, great clarity and not relating to anything in it’s form and move away from the 19th century designs.
Interestingly, from watching this I was able to create my modular typeface from understanding how to build a typeface from starting with lowercase letters h,o and p. Details on this strategy is written in the modular typeface blog.