Utopia Island – Ddraig Knievel Design and Development of Book Design and Logo Animation

Inspiration for Utopia Book Design

Having been riding a motorcycle (m/c) since I was 11 years old, it inspired me to create an island for ‘bikers only’, as the biker lifestyle is about being free to ride wherever you want, a life of adventure.  The name Ddraig is Welsh for Dragon and the name Knievel comes from the stunt man Evel Knievel who was famous for his wild stunts on motorcycles, he lived a life of adventure and was a real dare devil.

The island’s culture reflects my time spent at home in Wales and the West Country, my travels around the world and my year living at Bondi Beach, Sydney, Australia at the heart of the beach and surf lifestyle.

Collating photographic images of motorcycles for over 3 years, I enjoyed creating this island from having stored up many images of motorcycles for some time.  It was really fun to actually put my knowledge to use.

The images below are from my sketch book, which is the book design development.

Title Page of Sketch Book


Thumb Nail Design of Book Layout

Book Design CYMK colours used are Warm Red, Black Neutral and Gold.  Restricting the design to three colours gives a theme throughout and a professional look.

Typography Balboa Primary Plus Page Numbers and Headings, excluding ‘Way of Life’ heading as I designed myself.  American Typewriter 10pt, body text and captions.


Slideshow of Utopia Map Development

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Final Design in Book


Logo Research and Development

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Final Logo Design on Book Cover


Logo Animation

Logo designed in Illustrator, saved as a vector.  Animated in After Effects creating two layers, one the helmet and the other the lines so the lines can flash on and off.  Placing recording pointing every second with a percentage of 0% for off and 100% for on to make the lines appear flashing.  Using the playhead to test the design.  Rendered, saved and uploaded to YouTube to view. The animation is simple to reflect the design period of 1950’s.

Manifesto Design Research and Development; and Book Design

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Final Manifesto Design in Book

Way of life heading designed as above in slideshow.  The body text for the manifesto is American Typewriter 10pt.  This is to give a retro look to the design.










Researching Patterns to use on book design

Used the first wood pattern with a geometric design as it’s contemporary and the wood gives a bike shed/surf shack look.


Book Design – Page Research and Development

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Final Page Design


Book Design – Page Research and Development

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Final Page Design


Book Design – Research


Final Page Design


Book Design – Research and Development

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Final Page Design


Protest Poster – Research and Development

Poster designed on A2 screen printing with 4 layers – Black, Red, Blue and Yellow.

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Final Page Design – with Protest Poster, photographed


Book Design – Research and Development

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Final Page Design


Book Design – Research and Development

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Final Page Design

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Designing title page and back page with links

To balance the book design, the front and rear pages have been designed with the same images.


Final Page Design for title page and rear page with links


Link to Book on Issuu


3D Typography – Hand Drawing/3D Glyph and Initials 3.5.16

Initially I set off to produce a range of hand drawings to create my 3D model of my initials with a monogram in mind, I experimented with a range of hand drawn logos.

Images have captions – scroll over

Research and Development

I found the monogram particularly difficult due to work with curved letter ‘c’ and a straight letter form ‘w’.  I decided to use a modular typograph so it was easier to construct due both having some straight lines.  I was inspired by Bauhaus design for this, also creating modular typography in other assignment.

Researched modular type on Pinterest.  These are also saved on my Pinterest as reference material.

I began with my mock up design, after drawing it out above.  I used tutorial on YouTube to understand how to construct the model.  I found it quite challenging at first.  I cut an opening into the ‘w’ to insert the ‘c’ so it sat as a monogram 3d design.

Following on from my mock up design, I decided to use purple and yellow card for my design.  I drew out the ‘w’ using a rule and created strips of card for the sides, allowing 1cm parameter for the teeth to fold over to glue to the front and back to create the 3D design.  For the ‘c’ I used my handy colour wheel to measure out the inner circle, allowing 1cm parameter I then used my compass create the second line for the teeth.

Once I had constructed both parts, I then cut measure where I wanted the monogram to cross over with both letters, I then cut into the ‘w’ to insert the ‘c’.  Tested to stand.

Finally, I put the rear card on the ‘c’ after it was positioned into the ‘w’ to ensure the design was finished to create a 3D design.

Final Design

My initials CW as monogram in modular typography.



The Glyph Design

One of the symbols I love is the quaver (music note), created in the 16th century for western music, the note is one amongst many for use in reading music.  Having played the violin in school and still learning to play my guitar, I am faced with musical notes to read, so I though this would be great symbol to construct in 3d form.

Research and Development

I found this glyph in Helvetica, so using Illustrator I created an outline or it on A4 paper to print.  I printed on white card as I knew I wanted to paint it black.


I used the same design to construct the glyph as like the modular type above. Reversing the outline to sit inside the frame.  Due to the bends within the glyph I had to ensure I waited for sections of the sides to dry before moving onto the next bend to glue.  I used a side width of 10.5cm, which I found a lot easier to construct.

Finish on the Glyph Design

I used black water colour paint to paint the glyph black.  I choose black as the quaver comes in black colour form when written in music.  I decided I wanted to jazz it up a bit, so I used glitter polish on the side of the design.  I tested green only glitter and multi coloured glittered and decided to go with the multicoloured glitter.


Once the design was dry from both paint and second coat of glitter, I then put a glaze over the black paint.

Final Design



Other Cut Out typography

Found Type – Typography 12.02.16

Carrie Woodward Uni Photos Final

Walking around the university campus I found the above type to create my name ‘Carrie Woodward’.  The various type I found ranged from the following:-

C – chair in the hallway near the Heart space.

A – Promotion marketing advert in the Heart space.

R – Door handle on cupboard space near Freddie’s Bar.

R – Central heating pipes near Freddie’s Bar.

I – Key lock in Ladies toilets.

E – Key lock in Ladies toilets.

W – Marketing campaign near UWLSU desk.

O – Flush in the Ladies toilets.

O – Sink plug hole in the Ladies toilets.

D – Waste paper bin lid in the Ladies toilets.

W – Marketing campaign near the UWLSU desk.

A – Cleaning floor signage near front of University reception.

R – Post on outside of university ground on university property, side entrance.

D – Steps to fire exit on university grounds, side entrance.

I decided to layout my name in landscape as my surname is quite long, so this worked better than portrait, so I was able to use relatively larger images.

Creating a Zine 8.1.16 – Pioneers of the 20th Century


The final zine above.


My design on Pearsall above.

Creating a zine from my essay on Phyllis Pearsall mapmaker in the 1930’s.  I collaborated by ideas with two other students designers.  We discussed the layout of 3 columns, combining 3 colours which will blend with all designers’ designs.  Two of which are from the 1930’s Pearsall and Eksell and the other is a 1950’s/60’s designer Robert JohnBrown, which designed typefaces .

We decided on 3 colours red, mustard yellow and black.  We discussed the ideas at length on a zine project group page I created on Facebook.  We arranged on the paper.  Once we designed our designs, we showed each other on the zine project group to ensure it was going to look similar on the zine.


Research and Development 

I did some research into Art Deco style poster and magazines in the 1930’s as ours was going to be based around mainly 1930’s design.  My zine was based on street map in London in the 1930’s.  I was able to use the 1936 map as it is over 70 years ago.

Initial Sketch Designs and researching layouts and grids of 1930’s magazines and posters.

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I drew the Tower Bridge as placed it within my design as this is featured on the A to Z street map of London book cover.  Using the colours we agreed on for the zine.







Promotional Campaign for Children 8.1.16

To celebrate the uniqueness and rarity of soon to be forgotten words, which are erased from the Children’s Oxford Dictionary, I created a promotion campaign for children called Necrosis – Little House of Horrors, with 8 Characters displayed below.

Half Face Heron
Blackberry Crumble
Potty Otter
Angry Acorn / Necrosis
Little House of Horrors
Meatclover / Chainsaw Sycamore / Poison Ivy / Weeping Willow
Created a strong fold on the packaging to hold the items enclosed
Perfect fit for the crayons
A4 colouring-in sheet enclosed and googly stick on eyes which lead to the website http://www.necrosis.co.uk (website design only in sketch book)


A4 colouring-in sheet with all characters


Research and Development


Initial I went to the library and did some research on the words to promote their meanings and research on what children liked and were drawn too from an advertising perspective. (Sorry I have tried several times to insert this image the correct way up).

This lead me onto looking at children’s promotion and what was currently in the market today.

Argos products for boys and girls in a variety of aged ranges
Argos products for boys and girls variety of age ranges
McDonalds current promotion and Burger King’s on the bucket ‘Plant’s v Zombie’s’
McDonalds current promotion on Happy Meal packaging
More promotion from McDonalds colouring-in and word association games in store
Jamie Oliver children’s promotion in restaurant with colouring-in in a pack
Jamie Oliver promotion – promoting Jamie’s Italian and healthy eating choices with fun games in the Little Pack of Fun

Visited Westfield London mall to see what’s about on offer.  These are funny celebrate name coasters with puns.

Coasters for sale at Westfield London in Mall funny names
Gory characters on the coasters
scary characters

After seeing what was currently in the catalogues, mall and restaurants.  It led me on to think about the gory characters I liked as a child.  The Garbage Pail Kid stickers and the funny pun names, like the funny celebratory names which are still being sold today in the mall.


So I created the names:- Angry Acorn, Chainsaw Sycamore, Potty Otter, Meat Clover, Weeping Willow, Blackberry Crumble, Poison Ivy and Half Face Heron.

Packaging Research

I knew I wanted to have some sort of packaging for the promotion, as I really liked the quality of Jamie Oliver’s, but thought an envelope was a bit dull for children.  I know children adore the Happy Meal and toy from McDonalds, so I thought I would make a miniature ‘happy meal box’ (house).  Jamie Oliver’s ‘Little Pack of Fun’ combined – The Little House of Horrors, perfect name alongside Necrosis which is the brand name that focuses on the death of words from the Children’s Oxford Directory.  A small box, like a gift!

Initial packaging design, this was perfect size as I could fit everything in and it was the size of A4. Then I started to look at the design in detail, closures and folds to minimise costs.

Folds (bottom seal) – I created mock ups designs of the packaging.  Initially following McDonalds happy meal design, but fold I made needed to be secured with tape.  This was no good, so I made a few fold designs and finally came up with a fold that tucks in itself (see final piece and all mock ups in my sketch book).  Particularly as I printed the final piece on card it definitely held all the items enclosed.

Closure (top seal) – the roof closed similar to the happy meal box.  This was perfect, but it needed a seal.  I created an overlap, but further on I decided this wasn’t really that secure and opted for a easy removable self adhesive tape.  The roof can also be flattened to fold into boxes for logistic purposes.

Typeface for Branding Necrosis – Little House of Horrors

From the ‘Little House of Horrors’ name I created that reminded me of the ‘Little Shop of Horrors’ a film in the 1980’s.  Once I created my packaging, which I measured out using the happy meal box, I researched the Little Shop of Horrors and was pleased to see the typeface used was just want I was looking for, for my Necrosis – Little House of Horrors brand.

Once the packaging design was underway, I decided to create my characters and once I had a bit of practice on the graphics pen as I have never used one before – this is the first design with it.

The Characters – Design and Development

Angry Acorn, Chainsaw Sycamore, Potty Otter, Meat Clover, Weeping Willow, Blackberry Crumble, Poison Ivy and Half Face Heron.

Sketching out the design and then drawing them digitally in black lines only for the colouring-in sheet for the pack.

Then filling with colour digitally for the packaging.

Testing the characters out on the packaging

Which lead to the final design with enclosures.


Website Design

From the box packaging and contents the googly eyes lead the customer to the website Necrosis.  The website would be a 4 page website.

Website Pages

Visible -Home / Products / Fun Facts / Contact

Invisible – basket/checkout/payment pages

On the Home page is would feature the characters that the customer can purchase for their child.  The googly eyes would be in a trail on the website scrolling down to the end past all the Necrosis characters to buy.  At the end there will be a downloadable PDF colouring-in sheet for the children to use the stick on googly eyes, which are given in the Little House of Horrors.  The children would then colour-in the Necrosis character to submit and win a free toy.  The same toy given each time, to ensure children do not cheat and to force a sale of other characters in the range.

Products page will feature other products available in the Necrosis range, such as bags and clothing.

There will be purchase buttons on the products page and the home page with a basket at the top of each page linking all pages to the check out area.

Fun Facts page will feature all of the Necrosis characters, but as in real life so the children can see the real animals or plants etc.  The fun facts will have facts about each of the words.  There will be a note for parents explaining why these are chosen – i.e. extinct in COD.

Contacts Page for the children to post the drawing to us, or return of purchases etc.  There is a charge of £1.50 for postage – this will cover postage and some promotional costs.










Book Design 13.11.15

I created a book design using InDesign with a spine using illustration I created since I started university.  I read up on grid and followed a 3 column grid structure layout.

Final Book Design


Research and Inspiration – looking at a variety of layouts

Creating thumbnails of the design and an initial design, which I later changed.  I was keen to use a design for the book cover called Beethoven design, which I found in one of my grid layout books, but I found it difficult to match to a grid and design on Indesign so I moved on from that idea.

Beethoven Design cover

The images below were my inspiration for my final book design.  I really liked the layout out of this book/brochure I had from a street and surf book in South West back in 2005.

I designed the second design below with chalk duster typeface, which really didn’t work or give a professional body text and header, so I changed to Helvetica, which is my final design at the top of this post.

Inspiration from Journey to Bath 1.12.15

Following my trip to Bath in October 2015, I created buildings drawn with fine liners on my collage. The idea was taken from a tea towel I saw in the shop in Bath Abbey.  This gave me an idea to create further drawings of town buildings, points of interest etc.  I really enjoyed drawing buildings with fine liners.  I also noticed someone had similar idea in a small shop in South Ealing, so I created my hometown – just a draft version, but I am interested in creating more for different towns and cities focussing on the new and old features in the towns and cities.


I noticed this VW camper on a coaster, so I drew it with fine liners.  I made slight adjustment on the front wheel.


Self Portrait – Colour on Grid 16.10.15

I created this self portrait using a grid layout using coloured images from recent art and design guides.  I decided I would use solid colours on the background so the self portrait outline would pop out with the coloured images.  I laid all the images out on the table and decided which ones where interesting and created a map within the self portrait of all my interests, from travelling, science, environmental, motorbiking, art, social media etc.

Self Portrait of colour images